A new venue for educational toys opened on the 6th April with cake, face painting sessions and a 10% discount for the early birds who chose to attend the opening. So was the new Early Learning Centre store at Pjazza Tigné inaugurated, with a colorful celebration where children and adults were given the opportunity to sample the wonderful world of ELC toys. Kids loved trying out the toys for themselves, meeting their favourite characters and participating in the interactive storytelling sessions.

Spanning 220 square meters, the new ELC store houses beloved brands such as Kidcraft, Engino, Djeco, Androni and Playmobil. Smart and free gift-wrapping is also offered. All ELC toys conform with EU safety standards and are endorsed by Norland College, the prestigious college for nannies in the UK. Early Learning Centre Malta is supplies toys and educational equipment in several kindergartens and schools around Malta and Gozo.

“We are incredibly proud and excited to see the growth of Early Leaning Centre here in Malta” said the Managing Director of the company, Dr Alexandra Mizzi. “Early Learning Centre toys are designed to help children have fun, while also stimulating their senses and broadening their minds. We couldn’t be happier to be celebrating the opening of the brand’s flagship store at Pjazza Tigné with a fantastic brand representation of great toys. We truly believe that development and education through play, is an important part of childhood” said Dr Mizzi.

The Malta branch is part of an international network of franchise stores in over 15 different countries worldwide. The first ELC store was inaugurated in Malta back in 1997. ELC’s other stores are in Rabat and Victoria, Gozo.