FENDI RECEIVES WARM WELCOME IN MALTA

Spring 2019 marks another milestone for the Malta-based retailer, SARTO, with the arrival of the Italian powerhouse – Fendi. Established in 1925 in Rome, Fendi has flourished from a family-run atelier into an iconic global Maison which signifies creativity and fine craftsmanship.

SARTO is bringing Fendi’s iconic collection of clothing, bags, footwear, swimwear and accessories for men and women to cater to the ever-growing demands of Malta’s discerning fashion lover. Entwined in an urban jungle, the Spring/Summer 2019 Collection by the recently deceased Karl Lagerfeld delights in the symmetries of the natural world, where the pragmatic and the exotic combine. As Karl stated after the show: “Parrots give a soft vibe to a very urban collection”.

“Karl likes to call the Collection GP, Giant Pockets. Pockets are all-over the show, it’s about functionality and the multi-functional garments” says Silvia Venturini Fendi. The Giant Pockets land on expected and unexpected places: on jackets or coats as well as on the Peekaboo or belts. “It’s utility with a baroque background,” Karl Lagerfeld stated.

The late fashion king’s latest collection’s colour palette sublimates the pragmatic romanticism. From earthy neutrals to shades of off-brown with touches of bright orange and dark red, the utility wardrobe welcomes a feminine flair. From the original ‘it-bag’ The Baguette, which has now reached icon-status, to the recent and highly noticeable ‘Fendi / Fila’ collaboration, the arrival of this global player is truly exciting news for the style-savvy and quality-seeker alike.

Nobody will bring Karl back, but his work lives on – now also at sarto.com.mt or SARTO, Ross Street St Julians. SARTO is the luxury arm of VFGroup’s Fashion Retail Division and provides representation for the world’s most sought-after luxury brands. Its portfolio includes Burberry, Dolce & Gabbana, Moncler, Ermenegildo Zegna, Jimmy Choo, DSquared2, Alberta Ferretti, Valentino, Stella McCartney, Saint Laurent and many others.

VF Group operates leading businesses in fashion retail and clothing manufacturing. The company began over forty years ago as a small tailoring shop, and the luxury brand was added in 2012 in the St Julians.