HUGO BOSS has joined up with professional German football player Toni Kroos, who will now represent the BOSS brand beyond the world of sports: at events, public appearances and campaigns.

Admired for his willpower and team work, Kroos is set to perform his role as a style icon. “We already know Toni through our collaboration with the German national team and with Real Madrid F.C. and we hold him in high esteem. Therefore, we are very pleased to be able to welcome him on board as one of our brand ambassadors”, states HUGO BOSS CEO Mark Langer.

Whether he is playing for the German national team or internationally for the record-breaking Spanish club Real Madrid, Toni Kroos has repeatedly proven himself by consistently playing to an excellent standard. His precision, focus and passion, his sense of strategy have been shining in the world of sport – now these qualities are following him into the world of fashion.

“HUGO BOSS has been a part of my professional career for many years, at first during my time at FC Bayern, followed by the national team, and now with Real Madrid F.C. I am a huge fan of BOSS because I know the brand and the people behind it very well”, says Toni Kroos.