It’s the world’s most powerful networking tool for businesses, but are you making the most of it?

The digital has transformed the way we purchase groceries, the way we consume music, and many more parts of our lives. That can also be said for the way we look for jobs. Newspaper classified ads and the handing out of CVs by hand lose popularity and online job sites gain momentum. LinkedIn has been at the forefront of this. What makes it special is that opportunities don’t only come to those actively searching, but also to descend on those who are referred or scouted on it.

All you need is to ensure that your profile is working for you!

Profile Pictures: It should go without saying, but some people still forget that LinkedIn is a professional business tool. So let me remind them again: your profile photo needs to reflect that. Get a professional photographer to take a professional-looking photo of yourself. Dress smart, smile and look directly at the camera. Most importantly, make sure you don’t use a photo taken while you were out clubbing with a drink in one hand and a cigarette in the other.

Create Your Network: The best way to expand your network – and make yourself noticed – is by linking up with other professionals in your field. The most organic way to do this is to go out and meet them in real life at conferences, events, or on the job. LinkedIn reveals less about people’s private life, so they will be more comfortable adding you on LinkedIn than on Facebook.

Add Media: Are you a journalist? Publish your articles on LinkedIn. Are you a videographer? Post your videos. It’s all well and good to have an outstanding CV, but people want to see your actual work because while experience matters, talent matters more.

Ask for Endorsements: When you finish a job, ask clients, co-workers and other people you worked with to endorse you. And, if you’re wondering how, it’s really not that difficult. Just drop them an informal message! Oh, and don’t forget to endorse anyone who you believe deserves it, too. It’s a two-way street after all!

Customise Your URL: Your LinkedIn link – just like the one for Facebook – is not automatically created with your name and surname, so you need to edit it to look cleaner. This is important because it helps people find you more easily AND it looks more professional when you share it with potential clients or future bosses.

As you can see, it’s not that difficult to level up your LinkedIn profile game, but the benefits are well-worth any time spent on it!

Do you have any other tips for people looking to make their LinkedIn profile better?

Let us know in the comments section below.