The ALIVE Charity Foundation, the first charity foundation to raise funds for medical research in Malta, hopes to add €100,000 to its impressive fundraising record via a crowdfunding campaign for the RE/MAX ALIVE2017 Cycling Challenge for Cancer on local platform ZAAR.
With the RE/MAX and Friends Foundation as its main sponsor, the challenge itself consists of over 50 cyclists participating in a gruelling seven-day event between 7th and 17th July 2017, which will take them from Copenhagen in Denmark to Warsaw in Poland, via Berlin in Germany. Riding approximately 165km per day, half the cyclists will cover 1,200km on roads using road bikes, whilst the other half will cover 1,090km of rough terrain and off-road trails using mountain bikes.
To prepare for such a challenge, all the participating cyclists must undergo an intensive 17-week training programme, starting with four sessions covering a total of 160km per week, building up to six sessions covering a total of 450-500km per week.
“The RE/MAX and Friends Foundation was created as we, as a large Maltese company, feel a responsibility towards the generation of tomorrow – today’s children,” says RE/MAX Malta CEO Jeff Buttigieg. “We are delighted to once again support the RE/MAX ALIVE2017 Cycling Challenge, in partnership with the ALIVE Foundation, which has already changed the lives of so many through medical research.”
This challenge follows hot on the tyres of last year’s successful event, which, thanks to the efforts of ALIVE cyclists who bravely rode 1100km from Croatia to the Vatican City in seven days, raised the generous sum of €70,000 for cancer research. This was directly donated to the Research Trust of the University of Malta (RIDT) for the University’s specialised programme in children cancer research. A further €70,000 was also raised to build a recreation centre for children undergoing cancer treatment, which will be launched in a few weeks’ time.
Now, by crowdfunding for the challenge via this exciting campaign on ZAAR, the fundraising target has been set at €100,000. “In our first four years of the ALIVE Cycling Challenge for Cancer, we have donated over €300,000 towards funding the fight to prevent cancer in Malta through medical research,” said Nicky Camilleri, Chairperson of the ALIVE Charity Foundation, which forms part of the Board of the National Cancer Platform. “The sponsored research has resulted in ground-breaking discoveries which have enabled more efficient identification of cancers in order to provide targeted treatment.”
Learn more about the project and cause here.