The 14th December 2016 saw eighteen teams from ten post-secondary educational institutions in Malta and Gozo come together at the Chamber of Commerce, Enterprise and Industry to launch their products and services as part of their Junior Achievement Young Enterprise Malta Foundation Company Programme.
The product launch – attended by parents, advisers, teachers and business partners – was also attended by the Honourable Parliamentary Secretary for Youth, Chris Said.
Taking the stage for the first time, over 100 youths addressed attendees to introduce and describe the products and services their JAYE mini-company would be putting together as a team. This was the first time that the participants had the opportunity to test the commercial viability of their ideas that were crafted at the beginning of the Programme on the 22nd October.
Participants are guided throughout the process by volunteer business advisers and college link teachers as they navigate their way around the intricacies and challenges of setting up their own mini-company. Sourcing the necessary resources, identifying key channels for sales and marketing, and understanding their respective strengths and weaknesses in order to successfully build a strong team that can weather the eight-month challenge is no mean feat!
The JAYE Malta Company Programme comes to an end in May 2017 with a national finals and awards night sponsored by HSBC Bank Malta. The winners of the National Finals will represent Malta at the JA Europe Company of the Year Competition in Brussels from the 11th till the 13th July.