Blogging has somehow lately become the trendy thing to do. Everyone seems to feel the need to create a blog – a space which belongs solely to themselves, and which one can use for many purposes. Be it for professional reasons, as an artistic portfolio, as a creative display, or even just as an online diary where the individual vents their frustration and inescapable tirades as a way to try and deal with an uncaring world, this virtual area, which is always online and available to the general public, can be said to be first and foremost a way of reaching out. It’s a means of defining ourselves amongst the faceless multitudes; the hoards of other people navigating the endless universe present within the internet, not to mention social media.
Keeping a blog can also be a way of letting our friends and acquaintances know what we’re up to. It can also serve as publicity or a way of netting clients when it comes to those blogs which feature certain types of services or work-related information, not to mention the incredible popularity and PR work done through those blogs supposedly penned by public figures such as actors, singers, politicians and VIPs.
So, what must one do to create a personal blog? It’s not as hard or as complicated as you might think! Here are some tips:
Decide what kind of blog you want – Will it be a travel-oriented blog filled with pictures of your visitations around the world? A diary? Or will it be a tool to evolve and display your place of business? What do you aim to achieve with the blog, and what kind of audience do you want to reach? What will your blog be focusing on?
Choose a blogging platform – A blogging platform is a software or website which can host, manage and publish your content online. There are many different websites and companies which offer free blogging platforms. You could choose your platform depending on the orientation of your blog. For example, WordPress is one of the largest blogging platforms available and is used for business-related blogging. Other, more social-oriented blogging platforms include Blogger, Tumblr and LiveJournal. One can also self-host a blog, however this would most probably entail a monthly fee.
Choose a theme and layout – Blogging platforms usually provide different layouts and themes to set up one’s blog. Most layouts offer a very flexible range of widgets and applications, like calendars, folders for photo albums, and even lists to show your readers which books you’ve last read or which targets you’re focusing on in the coming months. One must be sensible and plan ahead. For example, if your blog is inviting prospective clients to contact you, make sure the layout you choose actually has a contact button. If on the other hand, you’re using your blog as a personal journal, it would be a good idea to have ways of linking readers to previous entries.
Designing your Blog – This is the fun part. Do you want your readers to see a sensual picture of you dressed to the nines the first time they log onto your page? If your blog focuses on beauty, clothes or cosmetics, this would be a good idea. On the other hand, if you want to appear more serious and professional, it would be best for you to use more sombre colours and styles. However, this is all a matter of taste.
Start writing and have fun!