For the first time, the Pokémon Company has produced an app that’s been trending and spreading across the globe – Pokémon Go.
Available on smartphones, the program creates an external reality and allows the player to use his smartphone camera to wander through places until a Pokémon face appears on your streets- sorry, screens.
Wild creatures may only show up thanks to the phone camera and its ability to track location and time, noticed via swirling bits of grass that appear when exploring nearby places. For the creatures to ultimately appear, the participant of the game must move closer and, to begin a Pokebattle, the person must start tapping on the little monster and throw Pokémon balls to catch it.
The game provides you with fluctuating levels of difficulties that are determined by three colours: green would be easy, yellow intermediate and red would be the hardest. The purpose of the game is to catch as many of the little monsters as possible, of which many are dependent on location.
However, we might probably ask, what makes the game so highly desirable? Despite all of its current branding and advertising success, we must acknowledge that the Pokémon face, dating back to the 1990s, has for many of us been a close childhood companion. The nostalgic element of the bright-coloured creatures enhances our desire to travel back to the past by purchasing the app and recall those sweet longing childlike moments. As a matter of fact, research shows that the level of familiarity plays a significant role – people who never played Pokémon in the past have shown a strong lack of interest in the app.
As a result of the game’s technological development and innovations, the Pokémon Go application is creating a blurred boundary between reality and imagination. The game is now offering an engagement with creatures that can be found outside our houses and inside our homes.
This sensational game has already managed to acquire more users than the famous Tinder dating application that was released relatively recently, even amounting to an equal number of Twitter users.