She was catapulted to fame through a leaked porn film and she’s the person everyone loves to hate. But is her ever-soaring success proof that she’s planned this all along?
I’ve always been fascinated by Kim Kardashian, particularly because she’s the kind of person I’d normally dismiss as a talentless attention seeker. Yet there’s no doubt that the world’s interest in this woman is not subsiding any time soon.
So, what is it? Are we all just gullible fools, or is she a marketing genius akin to Steve Jobs? I can’t believe I’m writing this… But I think it’s the latter!
We’re constantly talking about her.
Whether it’s to dis her latest photo shoot or discuss her pregnancy-induced cankles, Kim is always… everywhere. The tabloids report her every move, the magazine covers detail her style evolution, and the internet shares, likes, reacts and buys into everything she’s involved in. Whether it’s her sofa-inspired outfit for the MET Gala ball or when she tried to break the internet with her Paper Magazine shoot, she’s proven that she’s the queen of the World Wide Web.
She invests heavily in brand Kardashian.
Her app ‘Kim Kardashian: Hollywood’ made some $43m in just three months. That’s $43m spent by people to virtually live life out like Kim Kardashian. I’ve no clue who came up with the concept, but she must have had the best team of developers money can hire. Oh, and let’s not forget the infamous ‘first kiss as a married couple’ Instagram photo she uploaded, which raked in 2.4million likes! It took days to finalise, but it was definitely worth it!
She knows who to befriend.
Kim is by no means a fool. Throughout her highly documented life, she’s been seen with some of the most influential people in the world. Whether it’s her sorting out Paris Hilton’s closet back in the early 2000s, to sitting next to US Vogue editor Anna Wintour, hanging out with Beyonce and Jay Z, or having dinner with John Legend and Chrissy Teigen, she ensures she’s always seen with the best of the crop. What does that do? Well, if someone as respected as Anna Wintour thinks Kim is worth spending time with, then surely she must be good at something… No?
She’s turned her whole family into stars.
When Robert Kardashian died, he left his family a $100m legacy. That, by all means, gave the Kardashian-Jenners a very good footing. But money alone doesn’t bring in more fame and success. You need to be able to invest wealth wisely in order to take things to the next level. Yet… It was definitely Kim’s porn film that turned the Kardashian dynasty into a household name, and through their reality show, Keeping Up with the Kardashians, the whole clan – including the younger Jenner siblings – is now worth millions. However, notice how none of them can be mentioned without Kim K’s name being dropped.
Photo from cosmopolitan.com
There are many reasons why Kim Kardashian is hated and not respected. But don’t be foolish enough to think she’s dumb. After all, she made millions out of being photographed, filmed getting dressed, and an app that lets you live like her.
What do you think? Is Kim Kardashian a businesswoman?
Let us know in the comment section below.