Do not panic if you see a pink figure zooming past on the 13th March.

This is likely to be Murphy, the BRND WGN mascot who will be taking to the University Ring Road to raise money for Hospice Malta as part of this year’s BRND WGN & University Ring Road Races.

Murphy’s already started his fundraising efforts and has launched a crowd-funding page on ZAAR, Malta’s new crowd-funding platform. Murphy has set his online target to €1,000, and he needs help from the online community to reach it.

The history of the University Ring Road Race actually dates back to the early 80s, where the fittest students would demonstrate their prowess by running around the University Ring Road.

The Malta University Holding Company Ltd reintroduced the event in 2013 and it’s now being held in conjunction with local branding company BRND WGN. This year’s edition promises to be the biggest to date, with lots of entertainment, prizes and goodie bags on the day.

“Murphy will definitely take the concept of ‘running for a cause’ to the next level,” says Hannah Pace from the MUHC. “The sight of a person in a pink morph suit running around is bound to catch people’s eye! As always, we hope to raise as much money as we can.”

“We like the idea that ZAAR is locally-owned and its effective website structure caught our eye,” continues Ms Pace. “Although there are many international crowd funding options, we wanted to create a funding page that was accessible to the residents of Malta, and foreign ones often aren’t. With more consumers turning to e-commerce every day, we believe it’s a necessity to have some form of crowd-funding platform locally, and ZAAR has certainly provided that.”

The Murphy Project has set the bar quite low, with a target of just €1,000. “But we hope to raise much more than that,” says Ms Pace, adding that the first 20 people to donate €30 or more will receive a jam-packed goodie bag.

“The goodie bag is a great incentive, but I hope people will understand that the reward for this initiative will come from having supported Hospice Malta, which does such sterling work related to helping families cope with the difficult and distressing issues that arise in the face of serious illness. We really hope that people will give generously, and help Murphy to reach, or better yet exceed, his target!”