I’m generally not one to promote good deeds – not because I don’t think they’re worthwhile, but because I feel that a person should do them out of their own free will and the goodness of their heart, and not because someone told them to do it, or in the hope to get a pat on the back. To achieve a result of sweetness is obviously not the underlying outcome that should result from one’s good deed. The main aim of anyone’s effort should be to help someone, end of.

I’m a firm believer in freedom of choice, and people should be left to do something because they genuinely want to and not because someone tried coaxing them or sending them on a guilt trip to do it. I never give in to all the hype when it comes to saccharine telethons and fundraisers for this exact reason. Just like any sweetener, it leaves a bad taste in my mouth, making me feel and think that people must donate to the selected charities because if they don’t, they’ll be heartless b******* of course!

I’m sickened by the free advertising both large and small local firms manage to procure through these fundraisers. X Corporation is oh so giving. I’ll definitely opt for their products and services now! I am of course fully aware that this artificiality also happens on an international scale, and Malta isn’t the only culprit in this hullabaloo of hypocrisy.



Don’t get me wrong here, I’m far from a cold-blooded and merciless cow, and I do believe such artificial programmes are ultimately organised for a good cause, but honestly, I’m mostly ranting because I absolutely hate how they try to play with people’s emotions and pull and tug at people’s heartstrings. It’s a blatant form of manipulation in my opinion. At the end of the day, ‘paying it forward’ to society should come in whatever shape or form, and it doesn’t always necessarily mean putting a monetary figure to justify our good intentions.

But seriously, has it really come to this? What happened to giving donations in the traditional manner, where proclaiming you’re a good Samaritan is not part of the deed? Why does the act of giving necessarily mean to give a monetary sum? Has it been debased to this? Sure, money is an extremely helpful factor for many organisations, but I can think of a list of other things that money can’t buy. It certainly can’t buy a person love, time, care and attention to those in need. I’m pretty sure visiting an invalid in hospital or a lonely, elderly person in a home should count for something! How about helping an old lady cross the street, or holding the door for a struggling mother and child? Why not offer your bus seat to someone who might look like they need it?

Do we really have to put a price tag on giving back to society too? Isn’t the world we live in materialistic and commercialised enough? Just because we decide to help out without bringing cash into the equation doesn’t make our actions any less worthy. If it’s done with the right intent it might seem trivial to you, but to the person you’re doing it for, it would mean the world!


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