The Malta Girl Guides Association is taking part in a ground breaking programme with the support of the Dove Self-Esteem Project and the World Association of Girl Guides and Girl Scouts to empower young people across Malta to speak out and challenge body image myths, and boost the body confidence of a whole generation.

The new educational programme, Free Being Me, was launched this morning during the MGG’s yearly national conference.

Free Being Me encourages girls and young women to stand up and take action to empower the next generation. Locally, a group of 15 MGG senior rangers, aged between 16 and 22, have been trained to be Free Being Me ambassadors. The training, which was held during a residential weekend last month, was aimed to equip the young people with the knowledge and confidence to facilitate informal and non-formal educational group activities based on the latest research on how to increase young people’s body confidence through fun. Supported by a team of adult volunteers, their role will be to unmask society’s body image myths, expose airbrushing and challenge body talk.

3.5 million girls and boys worldwide will take part in Free Being Me over the next two years, with young Maltese members being reached through the local village based Girl Guide groups. Participants will be rewarded with a special Free Being Me badge, the first body confidence badge of its kind. MGG, WAGGGS and the Dove Self-Esteem Project are taking action to tackle a growing body confidence crisis among girls and young women.



With 6 out of 10 girls worldwide choosing to withdraw from activities because of poor body confidence, we are working together to help girls overcome appearance concerns that can hold them back and to reach their full potential. Body confidence is key to higher self-esteem, helping children and young people feel free to be themselves, to follow their dreams, fulfil their potential and make a difference to the world.

MGG, WAGGGS and Dove believe that no one should be held back by worries about the way they look. Our collaboration gives us a unique opportunity to empower a generation with the body confidence and freedom to be themselves. Various activities will be organised in the coming months to raise awareness about the issues of self-esteem and body confidence through the campaign Free Being Me.

An event to engage with the public on the subject will be held in Valletta on the 20th February 2016, and a Free Being Me Festival will be held in Sliema in September 2016.

For more information please contact the Malta Girl Guides on or 79062323.