Keeping apace with consumer demand by incorporating the latest technologies, Dermalogica has introduced the new range of PowerBright TRx™, a potent trio of skin-brighteners designed to offset hyperpigmentation and dark spots caused by UV damage, age and hormones.
The range’s powerful brightening properties produce a more even and luminous skin tone by helping to maintain an even colouration while minimising the long-term effects of the sun.
Hyperpigmentation is typically common in skin past the age of 40. Current studies have revealed that uneven skin tone, especially when blotchiness is present, is now considered to be the leading age-marker, suggesting “aged” skin. The most common causes of hyperpigmentation are UV exposure and responses to cutaneous injury (wounding). Other major causes include endocrine or hormonal factors, especially during pregnancy. It is also a side-effect of the birth-control pill. Prescription drugs, some topically applied cosmetics, stress and wounds which can lead to post-inflammatory hyperpigmentation are especially problematic for individuals with olive complexions or richly pigmented skin tones.
To address these skin issues, Dermalogica has launched the new PowerBright TRx™ system, which consists of three highly active products designed by the newest technology in skin brightening. The range will be replacing ChromaWhite TRx®, and represents a streamlined approach to treating hyperpigmentation with the beneficial layering of active complexes to optimise results. The new products are:
C-12 Pure Bright Serum – This highly active topical treatment helps address pigmentation imbalance with an exclusive combination of peptides, rice-derived phytic acid, zinc glycinate, and algae. In addition to many key botanical extracts which are known to help control triggers of hyperpigmentation on a cellular level, synthesised peptides which include our new oligopeptide-51 combined with oligopeptide-34 are the newest agents to fight melanin formation. This serum absorbs quickly to optimise efficacy, while helping to increase skin luminosity.
Pure Light SPF50 – While several factors may contribute to hyperpigmentation, the effects of UV exposure are the most common causes. Even with hormonally induced hyperpigmentation, it has been shown that UV exposure is a requirement in the formation of pigmentation spots. This advanced daytime treatment moisturiser shields the skin from pigment-inducing UV light, now in a 100% chemical sunscreen base which enables the use of a new oleosome technology that boosts SPF protection without having to add higher concentrations of sunscreen agents.
Oleosomes are moisture-rich spheres made from safflower seeds, which allow for increased SPF performance of a product while using fewer chemical sunscreens, resulting in a product that is more wearable and less likely to cause sensitised reactions in the skin.
This medium-weight treatment contains critical broad spectrum protection against UV-induced hyperpigmentation. The powerful peptide helps regulate melanin production, while a potent blend of red algae and botanical extracts helps balance uneven skin tone. Highly moisturising and emollient, the treatment blends invisibly into the skin without leaving a white residue. Hyaluronic acid helps restore moisture balance to guard against trans-epidermal water loss, and reduces the appearance of fine dehydration lines.
Pure Night – While the skin is at rest, this rich and nourishing overnight treatment helps control melanin formation, restores skin luminosity and maximises the benefits of the PowerBrightTRx™ system. Formulated with an active blend of Oligopeptide-34 and skin brightening Vitamin C, along with cranberry and raspberry seed oils which help restore critical barrier lipids, it optimises skin hydration and reduces the appearance of fine dehydration lines.
In addition to individual sizes, the new PowerBright TRx™ system will be offered in a deluxe Brightening Treatment Kit to keep skin luminous and bright when away from home.
For more information, contact your nearest Dermalogica Skin Therapist or Biocare Company Ltd on 21424401/2/3 or firstname.lastname@example.org. You may also visit our official Facebook page.