If you would like to achieve a complete makeup look, don’t forget about the base. Most women tend to forget the fact that foundation is an important step in the makeup application process, just as much as the eyeliner or the eye shadow. A makeup look without a good base, just isn’t complete!
There are different foundation products for different skin types and different skin tones and this is the way to approach a foundation counter when purchasing makeup.
First of all, know your skin. Do you have dry, oily, combination or sensitive skin? If you have dry skin, avoid products with alcohol in them, they just tend to make the skin even drier. Make sure that the foundation of choice is hydrating enough. For oily skin, make sure the products you use are oil free, however still offer enough moisturising. Oily skin tends to appear dull and have blackheads so a good daily cleanser is a must for anyone with such symptoms.
If you have combination skin, you very likely have quite an oily T-zone which means the centre of the forehead, down the bridge of the nose, around the nostrils and on the chin and a normal skin type on the rest of the face. It’s important to not use any oil-based products, however try to ensure that they are hydrating enough, especially on the areas of normal skin.
When it comes to sensitive skin, it gets a little bit more difficult. Always test products on the inside of your elbow before applying them on your face because even products for sensitive skin may cause inflammation and the skin on the inside of our elbow is as sensitive and thin as that on our face. Avoid perfumed products or ones that contain alcohol.
Once you have gathered the right product for you, you must then decide on a matching colour to that of your skin tone. Now this might seem easy to you, but in reality, it can be a little tricky. How do you normally apply your foundation? Do you use a brush or a sponge? Or maybe you apply it with your hands. Contrary to popular belief, you must test the colour on your chin and not on your hands, and you must do this in the same manner that you would normally apply the product. Check the colour with the skin colour on your neck as the neck tends to be darker than the face, and we don’t want to have a mismatched face and body. Once you blend the foundation with the neck’s skin colour and you are satisfied with the colour, then go ahead and make your purchase.
Have a look at some successful and unsuccessful foundation matching:
Sometimes even the best of the best get it wrong…
But then I guess sometimes they don’t ;)