eve.com.mt was invited to the launch reception of the TV programme The Client, which is run by Claudia Calleja. The launch took place at the lavish World of Wines in Ta’ Xbiex.
The Client takes a sneak peak into all stages of an advertising campaign production. Every Tuesday, a model is chosen, dressed and stylised by the programme’s team to embody the particular advertising campaign which The Client launches every week.
All Claudia’s team was present at this launch; Diane Nikolic – a professional makeup artist, Marielle Calleja an award-winning hairstylist, as well as various fashion stylists, Sue Caruana – master nail technician and Tonio Lombardi, co-ordinator of each week’s model’s photoshoot, to mention a few.
Other guests at the launch included Roberta de Felice; Sue Rossi from Modelle International, Juliana Romeirko from Aldo Shoes and Accessories, Elaine Piccinino Sammut from J. Piccinino Ltd; Charles Borg from Charles & Ron; Ray Attard, TV Presenter; and the photographer Matthew Cutajar, from iCam Photography, who covered the whole event.
The programme, The Client, which will reflect the process of creating an effective advertisement, will surely become a weekly appointment for all those interested in the beauty and fashion industry.
The Client, which is being produced by PINK Communications, will be aired on NET TV every Tuesday at 9.40pm with a repetition on Sunday mornings.
Contact details: Claudia@pinkcommunications.tv