Let’s start with a little bit of history. In 1989, fifteen years ago, a designer by the name of Herve Leger introduced a dress into the world of fashion and it was named the Bandage Dress. It did wonderful things to the female body and tucked in and enhanced in all the right places. Many people regard this to be the first introduction of the dress we now call the bodycon.
Well, Azzedine Alaia, one of the greatest couture masters, had actually got there before, but since he never designed for mainstream fashion, his designs have always been less widely known. Either way, as you can see, the bodycon has actually been around for a long long while and is not, as some people think, one of the latest trends in fashion
Along the years, the form-hugging mini dress which yes, was once considered the height of fashion and was seen on society’s darlings, lost its popularity amongst celebrities and fashion’s elite and the style quickly became associated with the idea of a ‘wild party girl.’ People’s unfortunate habit of buying them in sizes that were simply too small for them did nothing to improve this image. However, the thing is bodycons have not faded from the world, actually they remain widely popular and eBay reported that in 2014, between the months of March and May, they had a 200% increase in bodycon sales.
In Malta, the bodycon reigns supreme, three quarters of the stock present in shops geared mainly to the twenty something is usually of the bodycon form and a trip out to any club or party will be quick to dispel any notions that these dresses are not popular anymore.
So what’s my opinion on the matter? Irrespective of whether it was first introduced by Alaia or Herve, this style was meant to embrace women’s sexuality and curves, to empower a woman to feel good about herself and to celebrate her body. The unfortunate truth is that they were also initially designed by high-end designers for top models and celebrities with perfect bodies. They were also meant to be fitted but not bursting at the seams, short but still covering the bum area….you get my drift. I get the feeling that neither one of these designers celebrate the way the bodycon is being worn today.
To close off, here’s my take on the matter, I don’t mind the bodycon as such, I’ve worn bodycons in the past. I don’t, however, like bodycons which don’t fit right, that are made of cheap Lycra and rather than tucking in and enhancing as the originals did, seem to create bulges and enhance all the wrong areas, I do mind clothes that are worn in too small a size and I do mind the fact that on a typical night at a club, every girl is practically dressed the same. Probably, an average 20 year old’s ‘going-out’ wardrobe is made up entirely of bodycons.
As a sound off it is probably time to start wearing something else, ladies.