Versatile Denim – Any Time, Any Place, Any ‘Wear’!

Regardless of age or status, denim has and always will be timeless in its adaptability and popularity. The word comes from the name of a sturdy fabric called serge, originally made in Nimes, France.

Denim was originally called ‘serge de Nimes’, which was eventually shortened to denim. The fabric has evolved throughout the years and because of its hard wearing qualities, was originally used for work wear. During the Republic of Genoa, the jeans were exported by the sailors of Genoa, throughout Europe. Genes, the French word for Genoa, may therefore also be the origin of the word ‘jeans’.

During the American Gold Rush, a German immigrant called Leob Strauss took the fabric to California with a view to making tents but quickly discovered that the workers found it better used as work apparel! He modified the fabric, changed his name to Levi and the rest is history! Denim is now seen adorned all year round, appearing in a variety of colours and worn in almost any way you see fit. It can be dressed ‘up’ or ‘down’ with an ‘edgy’ or ‘soft’ look.

In the words of Yves Saint Laurent, “I wish I had invented jeans. They have expression, modesty, sex appeal, simplicity – all I hope for in my clothes.”

A pair of denim jeans is a wardrobe staple – but don’t let buying jeans be a headache! Choose a style that fits you perfectly and stick with it, no matter what the brand (they don’t have to be expensive). For instance, a short waist can be elongated by wearing low waist styles. I honestly believe that the more we wear our jeans, the more they ‘mould’ to our body shape anyway! So yes- denim definitely gets the thumbs up from me!