So, as all the excitement of the World Cup 2014 is well behind us (thank goodness I hear some of you say!) and Brazil has taken its last public ‘bask’ in the sunshine, I thought it appropriate to celebrate all things Brazilian for one last time this year!
Apart from the obvious – The Brazilian bikini wax, The Girl from Ipanema and Brazil nuts – perhaps the most interesting and comfortable of all are the Havaianas – known as flip flops to you and me!
In 1962, The Sao Paulo Alpargatas Company began to produce a sandal based on the Japanese flip flop, called the zori. They swapped straw for rubber, making them more durable and comfortable. In the 1960’s Havaianas were initially sold to local stores at low prices and purchased exclusively by the lower classes, becoming known as ‘poor man’s flip flops’. Their popularity grew and with it came success – so much so that imitator brands appeared.
In 1970, to combat the competition, Havaianas launched a new campaign called Havaianas – As Legitimas (the legitimate ones). It wasn’t until 1994 that they became popular with the middle and upper classes in Brazil. Undoubtedly, purchases by foreign tourists helped enormously but so did a change of design resulting in the new monochromatic sandal.
By 2000, the brand had become a hit with celebrities and models and the following year Havaianas began exporting their flip flops worldwide. There are now nearly twenty different lines of Havaianas for men, women, children and babies with an estimated 160 million flip flops sold every year.
With summer well underway, the opportunities to wear Havaianas are plentiful! The designs are endless! Why not try crystal encrusted ones?! They are simply perfect to wear with an evening maxi dress.
I purchased my own custom designed pair from a local lady in Mellieha! She uses only the best Swarovski crystals and for this reason, I never wear them to the beach!
Whatever your choice you can now step out in style knowing that you are wearing a little bit of Brazil and shout, Hooray for Havaianas!