After World War 1, women’s apparel changed drastically in keeping with the times. Gone were the restrictive corsets and superfluous layers. Gone were the frills and softness of the Victorian era. They simply did not fit in with the lifestyle of the more independent and fun-loving women.
The clutch bag sees its conception in the 1920’s when short hair and small pochettes, the first version of the clutch were the top fashion must haves of the day. The designs of clutches in 1920’s were reflective of the women of the time – sleek and sharp.
The clutch became so popular as it was seen to be flattering to the shape of a woman’s body, where she was able to keep a streamlined silhouette. Featuring geometric motifs, it no longer needed to be precisely coordinated with the outfit, as was the case in previous decades.
In the 1930’s, a slight variation to the pochette led to the creation of the clutch as we know it and also led to the introduction of glamour. Crafted from gold or silver, and featuring jewels, they were the go-to choice for film stars. Varying in designs and shapes, from animals to cupcakes, they were the evening choice for the rich and famous.
The clutch in the 1960’s was viewed as more of a symbol of youth, on trend and complimenting the mini skirt.
Nowadays, this fashion accessory is popular for more festive events, such as weddings or when out partying, where only the essentials need to be carried about.