Nails will always play a big part in our appearance. They are at that point of no return. The market is divided into main customers, those who like to have their nails done and enhanced, and those who like to home care for their nails and have the time to play about and wait for polish to dry on a weekly basis.
The section of customers who like having their nails done and enhanced has grown incredibly. Women simply don’t have the time or patience to do their nails themselves, and most don’t have the dexterity to do their right hand with their left :)
This is a market that will remain steady and loved.
On the other hand, the natural nail, home-care customer market is about to explode. Home care kits are going to be coveted gifts for Christmas and birthdays. Base coats, growth boosters, nail polishes and top coats are going to come in the top 10 items you cannot live without.
Creativity with colour and design will increase and be a simple way to express our tastes and character. Move out of your comfort zone, think outside the box… try a colour you think you may not like, you’ll be surprised when you see it on your nails.
Feel free to post your nails on this page for us all to see… :)