What a sight! I wonder if David Beckham’s latest H&M underwear campaign launched this week is really and truly catered for male customers, or is it just to comfort the female eyes. Beckham shows off his ever-growing tattoos as he poses in his new range of casual wear for H&M.
There is a heritage sportswear feel to the new David Beckham Bodywear pieces this autumn. The campaign has been created to evoke an old East London atmosphere which, Beckham says, took got him back to his roots. “It was great to shoot them in an old-fashioned East End changing room. It was like I had gone right back to my roots.”
Posing in a changing room, the football ace, model, style icon, father of four, multi-millionaire, David Beckham showcases his new collection of briefs and loungewear in a series of sexy images including a few topless ones, much to the delight of his female fans.
The collection includes (for those of you who are really interested) raglan-sleeve jerseys and henleys in athletic greys, alongside grey vests and a three-pack of grey trunks. There are also casual pyjamas, loungewear and nightwear, and this autumn there are ribbed pyjama bottoms, as well as drawstring jersey shorts and trousers.
The latest campaign marks the latest stage in David Beckham’s long-term collaboration with H&M.