MAC and Rihanna will collaborate on four colour collections later in the year. The first product we’ll see is MAC RiRi Woo–inspired by Ruby Woo–that will be launched to coincide with Rihanna’s concerts on May 4th and 5th. It will be sold on-line too besides at her concerts.
The four collections will be released throughout 2013 and they will be called RiRi [Hearts] MAC with a total of 31 stock-keeping units. The summer portion will be sold online, which includes two additional lipsticks, Lustre Drops, and a blush duo. The third will be in stores for fall and feature sixteen products, such as lipsticks, a lip-gloss version of RiRi Woo, two eye-shadow palettes, and false lashes. The final installment will be in-store in time for the holidays with ten products, like nail polish, make-up bag, and more lipsticks. RiRi Woo will be sold in all four collections.