Vittorio Missoni co-owner and Head of Marketing – the brains behind the MISSIONI brand is still missing after his plane disappeared off the coast of Venezuela on  4th January.

As the saying goes, the show must go on, Milan Fashion Week started in a solemn mood as the designer house still presented its autumn/winter collection Sunday 13th January.

“In this difficult moment for my family and our company, the firm must carry on its business,” Missoni’s designer sister, Angela, said in an e-mailed statement. She was present backstage, however, she refrained from making any end of show appearances or the usual interviews.

The plane carrying four people and two Venezuelan crew members disappeared after taking off from Los Roques, an archipelago off the coast of Venezuela.

The family-owned company’s 2013 autumn/winter collection took inspiration from the colours of the North American landscape, reworking its often exuberant hallmark coloured knits in a subdued palette of greys, anthracite, silvers and greens.

Vittorio Missoni is one of three owners of the famed Italian fashion house known for its knitwear and colourfully patterned designs. He and siblings Luca and Angela took over the business in 1996 from their parents with the aim to relaunch the brand for a larger younger segment as rivals Gucci and Burberry had done.

Missoni has opened hotels in Edinburgh and Kuwait and launched the Missoni Home collection.