FASHION FORTRESS CONCEPT AT THE MFWA 2016

The-face-of-MFWA2016-campaign-Nadia-at-the-trade-launch-of-Mercedes-Benz-Fashion-Week--Chamilia-Malta-Fashion-Awards-2016---Photo-Credit---Elton-Zammit-square
The face of MFWA2016 campaign, Nadia, at the trade launch of Mercedes Benz Fashion Week, Chamilia Malta Fashion Awards 2016. Photo credits to Elton-Zammit.

Malta’s most highly anticipated fashion – the Mercedes-Benz Fashion Week – will be held at Fort St Angelo this year, introducing a fresh new concept for the presentation of its events.

The week will consist of several fashion shows, exhibitions and parties which are attended annually by thousands of visitors. This year’s Fashion Fortress will assemble all events within the majestic bastions of the Fort, except for the launch event on the 14th May, which will be held in Republic Street, Valletta.

“We work very hard to come up with interesting innovations every year,” explains executive producer Adrian J. Mizzi. “For this edition, we’ve opted for Fort St Angelo, since many have never entered this space, as it had previously not been accessible to the general public. This location gives us the possibility to hold back-to-back shows at different locations within easy walking distance of each other.”

Mr Mizzi went on to explain the logistical challenges involved in using this unique venue and thanked Heritage Malta for their continuing support. Malta Fashion Week has often collaborated with Heritage Malta to promote Maltese heritage and culture with its international audience.

Executive-Producer-Adrian-J-Mizzi-at-the-trade-launch-of-MFWA2016---Photo-credit-Keith-Darmanin

Image: Executive Producer Adrian J Mizzi at the trade launch of MFWA2016. Photo credits to Keith Darmanin.

 

Minister for Justice, Culture and Local Government, Dr. Owen Bonnici was present for the launch, and congratulated Mr. Mizzi and his team for their dedication and commitment to the Maltese arts and culture industry, and expressed his satisfaction with the progress and growth the event has seen over the years.

Mercedes-Benz Fashion Week Malta culminates with the Chamilia Malta Fashion Awards on the 21st May, at the island’s biggest fashion party which is also being held at one of the piazzas within the Fashion Fortress. In this event, the top talent working in the Maltese fashion industry will be awarded the much coveted golden statuette. Nine categories will be awarded, including the titles of female model and female photo model, male model and male photo model, make up artist, hair stylist, fashion stylist and fashion photographer. Nominees for these awards will be announced within the coming weeks. Several international crews have already started preparations for covering the Mercedes-Benz Fashion Week Malta and exposure on international media is expected to be substantial.

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Image: Minister Owen Bonnici addressing the trade launch of MFWA2016. Photo credits to Mark Soler.

 

All MFWA events, except for the Awards event, are accessible free of charge by placing a reservation on the website. Tickets for the Awards event are €15.

All this has been made possible with the support of sponsors, including Mercedes-Benz, Chamilia, Diet Coke, Valletta 2018, Heritage Malta, Malta Tourism Authority, Aldo Shoes and AccessoriesEva Garden, TRESemmé Malta and Cavalieri Art Hotel.