M·A·C COSMETICS LAUNCH

M·A·C Cosmetics, the professional choice for make up artists around the world, and one of the most iconic brands of cosmetics, is now open in Malta.

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Since its inception in 1984, M·A·C has always offered an extraordinary collection of cosmetic products loved and championed by professional make up artists worldwide. The brand is currently sold in 106 countries, and is committed to developing new cosmetic categories with over 60 new collections each year. The brand offers a unique high touch in-store experience, and boasts a very strong presence in the beauty and fashion industry, supporting designers and fashion weeks worldwide. It promotes the latest trends and also suggests beauty tips and offers professional make up services.

The M·A·C Aids Fund was founded in 1994, and to date has raised over $385 million exclusively through the sale of M∙A∙C VIVA GLAM lipstick and lip gloss, donating 100% of the sale price to fight HIV/AIDS.

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General manager of Estée Lauder Companies in Italy, Edoardo Bernardi, has said, “I am especially proud that the M∙A∙C brand is now also debuting in Malta with the opening of these two points of sale. M∙A∙C, thanks to its direct retail model, is increasingly growing in all European countries. In Italy, during the last financial year, one point of sale per month was opened and in the wake of this success, we are confident that the brand will succeed in winning an important position here too. The MAC brand is appreciated because it allures the consumer and is able to offer an involved and dynamic shopping experience.”

The brand’s launch in Malta follows an agreement with United Department Stores Limited, a subsidiary of the United Group of Companies.

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Simon Gatt Baldacchino, managing director of United Department Stores Limited, has said, “As the retail market in Malta continues to grow and evolve, our Group is well placed to follow up on new opportunities in the sector. We see further value in the consumer market as consumers become more cosmopolitan in their lifestyle and preferences, and demand the best quality. There is therefore a clear space for brands such as M·A·C in our market and we are fully confident that this long-awaited brand and its exciting collections will be enthusiastically welcomed here.”

M·A·C stores in Malta are conveniently located at Debenhams at The Point Shopping Mall and in Tigné Street, Sliema.

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