Retailer Mod Cloth Takes Anti-Photoshopping Oath

To photoshop or not to photoshop – that has been the big question in the media recently. It has been reported in the media that the fashion brand, Mod Cloth has taken the plunge and officially promised to stop digitally retouching their images and have also signed the Heroes Pledge for Advertisers Agreement, which was created by the Brave Girls Alliance – a group dedicated to improving the way the media portrays girls and the messages it sends them.

It’s been reported that ‘80% of women feel ashamed after reading a beauty magazine due to the impossible (and sometimes literally physically unobtainable) standards that are portrayed in such magazines.  And although Mod Cloth is the first brand to officially take the pledge, it’s definitely a step in the right direction. According to a recent UK survey, only 3% of women are happy with their bodies and 84% admitted to having dieted at some point or other.

Of course, photoshopping has been around for sometime and can often verge on the ridiculous. Does anyone else remember when, back in 2010, the Rolling Stone magazine retouched Katy Perry’s fingers, as well as her figure? And really, if they feel the need to photoshop Katy, it’s clear that the whole thing is complete nonsense anyway.