Fashionably Yours, September xxx

The month of September signifies many things but for most people it is mainly about summer drawing to a close, the school term beckoning and the promise of autumn with cooler weather and beautiful falling leaves being just around the corner. To the worldwide fashion pack September is one of the biggest months in fashion.

There’s the obvious fact that it is soon to be sweater weather which brings about the chance to wear all the fall trends that we’ve been lusting over since last February. Besides that, there’s the fact that every magazine releases the September Issue which is the most important issue of the year and generally features beautiful editorials and covers.

Then last but definitely not least, of course there’s fashion week.

Every September the major fashion capitals of the world – Milan, Paris, New York and London – play host to a fashion circus frenzy that has all the major fashion players in the world flying over to witness what all the different designers have decided to feature as part of their new collections.

Whilst of course the designers take centre stage, over recent years it seems that the world cares just as much about what the guests are wearing to the shows, so paparazzi flock outside the entrances snapping pictures of people they recognise and even those they don’t, these photos make it online (some shows even include live video streaming) almost immediately and a huge number of people pour over these photos drinking everything in.

This is where the trends for the next season are decided, where buyers decide what the shops will sell, where designers make or break it and where models are discovered. This is also where connections are forged and collaborations formed. Whilst I would have loved to be a part of it all, I will not manage to be part of it this year, instead I will thank the existence of technology and the possibility of live streaming and witness it all from afar.